Considering how much we are warned of global warming, pollution, and many other worldwide issues on a daily basis, it’s quite surprising how little sustainable brands are vastly heard of (baring the few that have managed to break this system such as Reformation or Sezane of course). Even whilst I was creating this blog post, I was shocked at how hard it was to find fully sustainable or even ethical clothing brands that didn’t have such an unimaginable price tag. Now of course sustainability is all about investing in good quality pieces and you’re paying for what you get, but not all of us can afford the luxury life. Despite the vast searching and messaging to each individual company, here are some beautiful, ethical brands that really deserve the recognition and your pay check (not all of it thankfully).
House of Sunny
Do you ever see those really unique looking pieces that float around Instagram and you just have to pause and admire the stand out qualities of them that you rarely see on the high street? Yeah, they’re from House of Sunny. Although this brand is small as a team and is still in its youth as an established company, they’re certainly taking the world by storm, one limited collection at a time.
House of Sunny focuses on creating superb quality garments that will truly not be found anywhere else besides in house itself, and so they’re not afraid to experiment with new design features and modern styles that can be made wearable for the everyday by those who aren’t afraid to stand out a little. They focus on creating small and limited runs of each collection to keep any waste to a minimum, and any sample pieces or items with minor defects that can’t be sold at full price can be found on their depop at a discount.
By Megan Crosby
Megan Crosby is a young designer from Portsmouth, who’s brand focuses on mid level fashion that is of high quality and at an affordable price point. Megan launched her brand after graduating from the Arts University Bournemouth, creating a debut capsule collection that serves both the satisfaction of beautiful fashionable pieces, whilst offering a guilt-free experience due to the consciousness of the environment.
Her brand is centred around bright colours and fun prints, in silhouettes that are super flattering and wearable for either everyday wear or as a little something special for every now and then. She also offers a fully customisable experience, meaning that you can provide your exact measurements or preferences in finer details like zips and closures, to really make that piece just right.
Olivia Rose The Label
Olivia Rose Havelock is an independent designer that created her ethereal clothing label back in January 2017. A textile design graduate from the Chelsea College of Art and Design, she now hand makes her designs in her Edinburgh studio, with every step of the process being ethically sourced and produced by herself.
Her romanticised sleeves and silky fabrics are truly gorgeous and are definitely the kinds of pieces that will make you look luxurious and feel luxurious. Each hand crafted garment is made with considerable amounts of care and patience, meaning that these stunning dresses will last you for plenty of events to come.
Sick of going into H&M to find cheesy or badly done embroidered slogan t-shirts? Then I’ve got the solution for you. LackLustre Embroidery is a one woman sustainable embroidery business, focusing on t-shirts and patches. Her designs are fun and sometimes cheeky, whilst still making them wearable.
These t-shirts are the perfect boxy everyday fit, and they’re also made out of 100% cotton, meaning you might end up falling asleep in them later on in the day because they’re just as good as being in pyjamas. Many of her pieces also come in a range of colours, so whether you’re a fan of colour or not, there’s definitely something for you.
Veronica Velveteen is a lil independent fashion brand based down in Portsmouth that creates vintage style pieces with actual vintage fabric (doesn’t get much better than that). The brand features plenty of wearable yet exciting pieces that are also super affordable, yet when you think that brands like ASOS or Topshop would charge the same amount for pieces that haven’t been well made, won’t fit right etc, you’d be mad not to check out this stuff.
P.S. wanna be sustainable but don’t really fancy buying someone else’s second hand underwear? Veronica Velveteen creates stunning handmade pieces in luxurious fabrics to make you feel 10/10 whilst also not costing an arm and a leg! That means you could stock up on 3-4 pairs of these gorgeous things for the same price as one ‘fancy’ pair from Victoria’s Secret that you know you are too uncomfortable to wear anyway.
So, there’s my range of sustainable yet affordable brands that I have to share with you today. Please do give each of them a looking into as you definitely won’t be disappointed!